THE CLIENT-ARTIST DIALOGUE: SHAPING VISUALIZATIONS TOGETHER

EFFECTIVE COMMUNICATION BETWEEN CLIENTS AND VISUALIZATION ARTISTS IS KEY TO THE SUCCESS OF THE VISUALIZATION PROCESS, ENSURING OUTCOMES ALIGN WITH CLIENT VISIONS ACCURATELY AND WITHOUT DELAYS. VISUALIZATION ARTISTS NEED TO CLOSELY ALIGN WITH CLIENT EXPECTATIONS AND GOALS, REQUIRING CLEAR DIRECTIVES AND RAW MATERIALS FROM CLIENTS FOR OPTIMAL OUTCOMES. CLIENT INVOLVEMENT IS VITAL THROUGHOUT THE VISUALIZATION PROCESS.

THE INITIAL STAGE IN CREATING VISUALIZATIONS INVOLVES GATHERING ALL ESSENTIAL RAW MATERIALS FOR THE PROJECT, INCLUDING:

  • ATMOSPHERE REFERENCES THROUGH VISUALIZATIONS, PINTEREST IMAGES, OR ANY OTHER SOURCES
  • DETAILED PLANS/DRAWINGS
  • REFERENCES FOR NEEDED VISUALIZATION OBJECTS LIKE FURNITURE AND VEGETATION
  • MATERIAL AND TEXTURE REFERENCES SUCH AS FLOORING AND CLADDINGS

AFTER RECEIVING ALL THE ESSENTIAL RAW MATERIALS, THE VISUALIZATION ARTIST BEGINS WORKING. THEY CONSTRUCT THE THREE-DIMENSIONAL SCENE BASED ON THE PLANS/DRAWINGS THEY RECEIVED AND PRODUCE BASIC SKETCHES FOR THE CLIENT TO CHOOSE DESIRED PERSPECTIVES/ VIEWS FOR THE VISUALIZATIONS. THIS IS A CRUCIAL POINT WHERE THE CLIENT HAS A SIGNIFICANT INFLUENCE ON THE FINAL PRODUCT. THE INITIAL SKETCHES STILL DO NOT INCLUDE MATERIALS AND LIGHTING; IT’S STILL A FAIRLY BASIC MODEL OF THE PROJECT, BUT IT’S THE STAGE WHERE WE NEED TO DECIDE WHAT WE WANT TO SHOW IN THE VISUALIZATIONS.

THIS IS THE STAGE OF CONTINUOUS FEEDBACK BETWEEN THE CLIENT AND THE VISUALIZATION ARTIST – THE CLIENT RECEIVES SKETCHES OF THE VISUALIZATIONS AND PROVIDES COMMENTS FOR CORRECTIONS AND CHANGES TO THE VISUALIZATION ARTIST. THE VISUALIZATION ARTIST MAKES THE NECESSARY CORRECTIONS AND PRODUCES ANOTHER ROUND OF SKETCHES, AND THE PROCESS REPEATS. THE NUMBER OF CORRECTION ROUNDS VARIES DEPENDING ON SEVERAL FACTORS, BUT USUALLY, THERE ARE THREE ROUNDS OF CORRECTIONS. THIS IS ACTUALLY THE STAGE WHERE THE CLIENT IS MORE INVOLVED IN THE PROCESS THAN EVER – THEIR FEEDBACK WILL DETERMINE THE FINAL RESULT. IT IS VERY IMPORTANT AT THIS STAGE TO PROVIDE THE VISUALIZATION ARTIST WITH DETAILED COMMENTS, ALONG WITH ADDITIONAL REFERENCES IF NECESSARY, AS UNCLEAR OR INACCURATE COMMENTS CAN DELAY THE PROJECT OR, WORSE, RESULT IN THE FINAL OUTCOME NOT MEETING THE CLIENT’S SATISFACTION.

THE FINAL STAGE IS PRODUCING THE FINAL VISUALIZATIONS IN HIGH RESOLUTION, TRANSFERRING THE VISUALIZATIONS TO PHOTOSHOP, AND MAKING FINAL ADJUSTMENTS TO CONTRAST AND COLOR SATURATION.
NOW IS THE TIME TO ENJOY THE FIRST IMPRESSIONS OF THE NEWLY RENDERED IMAGES AND SEE THE PROJECT COME TO LIFE!